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PARIS, France, July 15, 2008 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its report on French Internet search activity in May 2008 based on data from the Comscore qSearch 2.0 online search measurement service. This capability, which was first launched in France in September 2007, includes reporting on local market properties where search activity occurs, such as Groupe Pages Jaunes and Skyrock Network, along with the key international search properties such as Google and Microsoft.
Top 10 French Search Properties
In May, Google Sites increased its lead as the most popular search property in France to 82 percent of all searches. French property Groupe Pages Jaunes ranked second with 2.7 percent, followed by three U.S.-based properties, Microsoft Sites (2.4 percent), eBay (2.2 percent) and Yahoo! Sites (2.1 percent). Two other French properties, Groupe Spir Communication (1.6 percent share) and Skyrock Network (1.5 percent share), ranked among the top ten.
Following the introduction of its French language interface at the beginning of March, Facebook.com has increased its share of search in France, breaking into the top 10 in April and reaching a 0.8 percent market share in May.
Comscore qSearch 2.0 French Share of Search Report*
May 2008 vs. April 2008
Total France, Age 15+ - Home & Work Locations
Source: Comscore qSearch 2.0
Property
Apr-08
May-08
Pt Change
Total Internet
100.0
0.0
Google Sites
80.5
82.0
1.5
Groupe Pages Jaunes
3.1
2.7
-0.4
Microsoft Sites
2.6
2.4
-0.2
eBay
2.3
2.2
-0.1
Yahoo! Sites
2.5
2.1
Groupe Spir Communication
1.6
0.1
Skyrock Network
1.8
-0.3
Orange Sites
1.4
AOL LLC
1.0
FACEBOOK.COM
0.6
0.8
0.2
*Excludes searches from public computers such as Internet cafes or access from mobile phones or PDAs.
Other notable findings from May 2008 include:
About Comscore Comscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. For more information, please visit www.comscore.com/boilerplate
Ayaan MohamudComscore, Inc.+ 44 (0) 207-099-1775worldpress@comscore.com