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Rediff.com Ranked as Top Local Indian Search Brand
RESTON, VA, August 19, 2008 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study of the online search market in India, indicating that Google Sites commanded the strong majority of searches conducted in this developing market.
Google Sites Ranks as Top Indian Search Property
Google Sites ranked as the top search property in India with more than 1 billion searches conducted in June, representing 81 percent of the market. Yahoo! Sites ranked second with 9.4 percent, followed by Ask Network (1.9 percent) and Microsoft Sites (1.7 percent). Indian Internet portal Rediff.com ranked fifth with 1.5 percent.
Top Search Properties in IndiaJune 2008Total India – Age 15+, Home/Work LocationsSource: Comscore qSearch
Searches (MM)
Share of Searches
Total Internet
1,242
100.0
Google Sites
1,011
81.4
Yahoo! Sites
117
9.4
Ask Network
24
1.9
Microsoft Sites
22
1.7
Rediff.com India Ltd
18
1.5
FACEBOOK.COM
10
0.8
People Group
9
CNET Networks
5
0.4
Wikipedia Sites
AOL LLC
3
0.2
“The Indian search market is dominated by global Internet brands, with Google attracting the wide majority of searches,” said Jack Flanagan, Comscore executive vice president. “As the top local player in the search market, Indian web portal Rediff.com attracts slightly less than 2 percent of all searches, indicating that there is substantial room for growth among the local Internet brands.”
Search Intensity Lags in India, Indicating Opportunity for Growth
Despite being one of the most rapidly emerging Internet markets in the world in terms of overall usage growth, India currently exhibits less frequent search behavior than its global counterparts. Of the 37 countries individually reported by Comscore, India ranked second to last with 53 searches per searcher during the month, well below the worldwide average of 93. India also had significantly fewer search visits per searcher (14.7 vs. 23.6) and searches per search visit (3.6 vs. 3.9).
India Search Market OverviewJune 2008Total India – Age 15+, Home/Work LocationsSource: Comscore qSearch
Unique Searchers (000)
Searches Per Searcher
Search Visits Per Searcher
Searches Per Search Visit
Worldwide
74,217
802,267
92.5
23.6
3.9
India
23,416
53.1
14.7
3.6
“Though India represents more than 15 percent of the world’s population, it accounts for less than 2 percent of global Internet searches,” added Mr. Flanagan. “It will be interesting to see if this gap narrows as more people in India gain Internet access and ramp up their use of search over time.”
About ComscoreComscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. For more information, please visit www.comscore.com/boilerplate.
PressBill DaddiDaddi Brand Communications646-370-1341press@comscore.com