Comscore Reports October 2013 U.S. Smartphone Subscriber Market Share

Motorola Moves Up to Become the 3rd Leading Smartphone Manufacturer

RESTON, VA, December 5, 2013 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from Comscore MobiLens and Mobile Metrix, reporting key trends in the U.S. smartphone industry for October 2013. Apple ranked as the top smartphone manufacturer with 40.6 percent OEM market share, while Google Android led as the #1 smartphone platform with 52.2 percent platform market share. Google Sites ranked as the top mobile media property, while Facebook was the top individual app.

Smartphone OEM Market Share
149.2 million people in the U.S. owned smartphones (62.5 percent mobile market penetration) during the three months ending in October, up 4.1 percent since July. Apple ranked as the top OEM with 40.6 percent of U.S. smartphone subscribers (up 0.2 percentage points from July). Samsung ranked second with 25.4 percent market share (up 1.3 percentage points), while Motorola made the leap to third with 7 percent (up 0.1 percentage points). HTC and LG followed with 6.7 percent and 6.6 percent, respectively.

Top Smartphone OEMs
3 Month Avg. Ending Oct. 2013 vs. 3 Month Avg. Ending Jul. 2013
Total U.S. Smartphone Subscribers Age 13+
Source: Comscore MobiLens

Share (%) of Smartphone Subscribers

Jul-13

Oct-13

Point Change

Total Mobile Subscribers

100.0%

100.0%

N/A

Apple

40.4%

40.6%

0.2

Samsung

24.1%

25.4%

1.3

Motorola

6.9%

7.0%

0.1

HTC

8.0%

6.7%

-1.3

LG

6.8%

6.6%

-0.2

Smartphone Platform Market Share
Android ranked as the top smartphone platform in October with 52.2 percent market share (up 0.4 percentage points), followed by Apple with 40.6 percent (up 0.2 percentage points), BlackBerry with 3.6 percent, Microsoft with 3.2 percent (up 0.2 percentage points) and Symbian with 0.2 percent.

Top Smartphone Platforms
3 Month Avg. Ending Oct. 2013 vs. 3 Month Avg. Ending Jul. 2013
Total U.S. Smartphone Subscribers Age 13+
Source: Comscore MobiLens

Share (%) of Smartphone Subscribers

Jul-13

Oct-13

Point Change

Total Smartphone Subscribers

100.0%

100.0%

N/A

Android

51.8%

52.2%

0.4

Apple

40.4%

40.6%

0.2

BlackBerry

4.3%

3.6%

-0.7

Microsoft

3.0%

3.2%

0.2

Symbian

0.3%

0.2%

-0.1

Top Smartphone Properties & Apps
Google Sites ranked as the top web property on smartphones, reaching 88 percent of the mobile media audience (mobile browsing and app usage), followed by Facebook (84.4 percent), Yahoo Sites (77.9 percent) and Amazon Sites (65.3 percent). Facebook ranked as the top smartphone app, reaching 75.7 percent of the app audience, followed by Google Play (54 percent), Google Search (52.2 percent) and Pandora (48.2 percent).

Top 15 Smartphone Properties & Apps
October 2013
Total U.S. Smartphone Mobile Media Users, Age 18+ (iOS and Android Platforms)
Source: Comscore Mobile Metrix

Top 15 Properties

% Reach

Top 15 Apps

% Reach

Smartphone Browsing + App Audience

100.0%

Smartphone App Audience

100.0%

1

Google Sites

88.0%

Facebook (Mobile App)

75.7%

2

Facebook

84.4%

Google Play (Mobile App)

54.0%

3

Yahoo Sites

77.9%

Google Search (Mobile App)

52.2%

4

Amazon Sites

65.3%

Pandora Radio (Mobile App)

48.2%

5

Apple Inc.

49.6%

YouTube (Mobile App)

48.0%

6

AOL, Inc.

49.5%

Gmail (Mobile App)

45.6%

7

PANDORA.COM

48.5%

Apple App Suite (Mobile App)

43.8%

8

Microsoft Sites

48.1%

Google Maps (Mobile App)

43.1%

9

Wikimedia Foundation Sites

40.8%

Yahoo Stocks (Mobile App)

29.9%

10

Turner Digital

38.7%

Instagram (Mobile App)

25.5%

11

eBay

36.2%

Yahoo Weather Widget (Mobile App)

23.6%

12

CBS Interactive

36.0%

Apple Maps (Mobile App)

23.2%

13

Glam Media

33.1%

Twitter (Mobile App)

21.8%

14

ESPN

30.8%

The Weather Channel (Mobile App)

20.9%

15

Weather Company, The

29.6%

Facebook Messenger (Mobile App)

19.0%

*Apple App Suite includes iTunes, Apple App Store, and Apple Game Center

About Mobile Metrix
Comscore Mobile Metrix provides mobile audience measurement across smartphones and tablets. Using a combination of panel and census-based measurement methods, Mobile Metrix offers an unduplicated view of mobile browsing and app audiences at the media property, website and individual app level.

About MobiLens
MobiLens data is derived from an intelligent online survey of a nationally representative sample of mobile subscribers age 13 and older. Data on mobile phone usage refers to a respondent’s primary mobile phone and does not include data related to a respondent’s secondary device.

About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.

Contact:
Adam Lella
Comscore, Inc.
+1 (312) 775-6474
press@comscore.com