Comscore Reports January 2013 U.S. Smartphone Subscriber Market Share

Big Jump in January Smartphone Adoption Driven Largely by Apple

RESTON, VA, March 6, 2013 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the Comscore MobiLens service, reporting key trends in the U.S. smartphone industry during the three month average period ending January 2013. Apple ranked as the top smartphone manufacturer with 37.8 percent OEM market share, while Google Android led as the #1 smartphone platform with 52.3 percent platform market share.

Smartphone OEM Market Share

129.4 million people in the U.S. owned smartphones (55 percent mobile market penetration) during the three months ending in January, up 7 percent since October. Apple ranked as the top OEM with 37.8 percent of U.S. smartphone subscribers (up 3.5 percentage points from October). Samsung ranked second with 21.4 percent market share (up 1.9 percentage points), followed by HTC with 9.7 percent share, Motorola with 8.6 percent and LG with 7 percent (up 0.3 percentage points).

Top Smartphone OEMs
3 Month Avg. Ending Jan. 2013 vs. 3 Month Avg. Ending Oct. 2012
Total U.S. Smartphone Subscribers Age 13+
Source: Comscore MobiLens

Share (%) of Smartphone Subscribers

Oct-12

Jan-13

Point Change

Total Mobile Subscribers

100.0%

100.0%

N/A

Apple

34.3%

37.8%

3.5

Samsung

19.5%

21.4%

1.9

HTC

11.4%

9.7%

-1.7

Motorola

10.0%

8.6%

-1.4

LG

6.7%

7.0%

0.3

Smartphone Platform Market Share

Google Android ranked as the top smartphone platform with 52.3 percent market share, while Apple’s share increased 3.5 percentage points to 37.8 percent. BlackBerry ranked third with 5.9 percent share, followed by Microsoft (3.1 percent) and Symbian (0.5 percent).

Top Smartphone Platforms
3 Month Avg. Ending Jan. 2013 vs. 3 Month Avg. Ending Oct. 2012
Total U.S. Smartphone Subscribers Age 13+
Source: Comscore MobiLens

Share (%) of Smartphone Subscribers

Oct-12

Jan-13

Point Change

Total Smartphone Subscribers

100.0%

100.0%

N/A

Google

53.6%

52.3%

-1.3

Apple

34.3%

37.8%

3.5

BlackBerry

7.8%

5.9%

-1.9

Microsoft

3.2%

3.1%

-0.1

Symbian

0.6%

0.5%

-0.1

About MobiLens
MobiLens data is derived from an intelligent online survey of a nationally representative sample of mobile subscribers age 13 and older. Data on mobile phone usage refers to a respondent’s primary mobile phone and does not include data related to a respondent’s secondary device.

About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.