Comscore Reports February 2013 U.S. Smartphone Subscriber Market Share

Comscore MobiLens Delivers 100th Month of Reporting to Clients

RESTON, VA, April 4, 2013 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the Comscore MobiLens service, reporting key trends in the U.S. smartphone industry for the three month average period ending February 2013.

This most recent data release represents the 100th month of data collection for MobiLens, a leading mobile measurement product that was first delivered to clients in November 2004 as the flagship product of M:Metrics (later acquired by Comscore). Since then, MobiLens has delivered the market with important mobile marketing insights and trends, including market share information, user demographics, device usage and characteristics, and mobile media behavior.

Comscore MobiLens currently boasts the following:

  • 8 countries of reporting (U.S., UK, France, Germany, Spain, Italy, Canada, and Japan)
  • 100 monthly data collection cycles dating back to 2004
  • 1,176 surveys fielded
  • 3.124 million total survey respondents

Smartphone OEM Market Share
133.7 million people in the U.S. owned smartphones (57 percent mobile market penetration) during the three months ending in February, up 8 percent since November. Apple ranked as the top OEM with 38.9 percent of U.S. smartphone subscribers (up 3.9 percentage points from November). Samsung ranked second with 21.3 percent market share (up 1 percentage point), followed by HTC with 9.3 percent share, Motorola with 8.4 percent and LG with 6.8 percent.

Top Smartphone OEMs
3 Month Avg. Ending Feb. 2013 vs. 3 Month Avg. Ending Nov. 2012
Total U.S. Smartphone Subscribers Age 13+
Source: Comscore MobiLens

Share (%) of Smartphone Subscribers

Nov-12

Feb-13

Point Change

Total Mobile Subscribers

100.0%

100.0%

N/A

Apple

35.0%

38.9%

3.9

Samsung

20.3%

21.3%

1.0

HTC

11.0%

9.3%

-1.7

Motorola

9.5%

8.4%

-1.1

LG

7.0%

6.8%

-0.2

Smartphone Platform Market Share
Google Android ranked as the top smartphone platform with 51.7 percent market share, while Apple’s share increased 3.9 percentage points to 38.9 percent. BlackBerry ranked third with 5.4 percent share, followed by Microsoft (3.2 percent) and Symbian (0.5 percent).

Top Smartphone Platforms
3 Month Avg. Ending Feb. 2013 vs. 3 Month Avg. Ending Nov. 2012
Total U.S. Smartphone Subscribers Age 13+
Source: Comscore MobiLens

Share (%) of Smartphone Subscribers

Nov-12

Feb-13

Point Change

Total Smartphone Subscribers

100.0%

100.0%

N/A

Google

53.7%

51.7%

-2.0

Apple

35.0%

38.9%

3.9

BlackBerry

7.3%

5.4%

-1.9

Microsoft

3.0%

3.2%

0.2

Symbian

0.5%

0.5%

0.0

About MobiLens
MobiLens data is derived from an intelligent online survey of a nationally representative sample of mobile subscribers age 13 and older. Data on mobile phone usage refers to a respondent’s primary mobile phone and does not include data related to a respondent’s secondary device.

About Comscore
"Comscore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.

Contact:
Adam Lella
Comscore, Inc.
+1 (312) 775-6474
press@comscore.com