Comscore Reports July 2013 U.S. Smartphone Subscriber Market Share

Smartphone Penetration Surpasses 60 Percent in U.S. Mobile Phone Market

RESTON, VA, September 6, 2013 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from Comscore MobiLens and Mobile Metrix, reporting key trends in the U.S. smartphone industry for July 2013. Apple ranked as the top smartphone manufacturer with 40 percent OEM market share, while Google Android led as the #1 smartphone platform with 52 percent platform market share. Google Sites ranked as the top mobile media property, while Facebook was the top individual app.

Smartphone OEM Market Share
143.3 million people in the U.S. owned smartphones (60 percent mobile market penetration) during the three months ending in July, up 3 percent since April. Apple ranked as the top OEM with 40.4 percent of U.S. smartphone subscribers (up 1.2 percentage points from April). Samsung ranked second with 24.1 percent market share (up 2.1 percentage points), followed by HTC with 8 percent, Motorola with 6.9 percent and LG with 6.8 percent.

Top Smartphone OEMs
3 Month Avg. Ending Jul. 2013 vs. 3 Month Avg. Ending Apr. 2013
Total U.S. Smartphone Subscribers Age 13+
Source: Comscore MobiLens

Share (%) of Smartphone Subscribers

Apr-13

Jul-13

Point Change

Total Mobile Subscribers

100.0%

100.0%

N/A

Apple

39.2%

40.4%

1.2

Samsung

22.0%

24.1%

2.1

HTC

8.9%

8.0%

-0.9

Motorola

8.3%

6.9%

-1.4

LG

6.7%

6.8%

0.1

Smartphone Platform Market Share
Android ranked as the top smartphone platform in July with 51.8 percent market share, followed by Apple with 40.4 percent (up 1.2 percentage points), BlackBerry with 4.3 percent, Microsoft with 3 percent and Symbian with 0.3 percent.

Top Smartphone Platforms
3 Month Avg. Ending Jul. 2013 vs. 3 Month Avg. Ending Apr. 2013
Total U.S. Smartphone Subscribers Age 13+
Source: Comscore MobiLens

Share (%) of Smartphone Subscribers

Apr-13

Jul-13

Point Change

Total Smartphone Subscribers

100.0%

100.0%

N/A

Android

52.0%

51.8%

-0.2

Apple

39.2%

40.4%

1.2

BlackBerry

5.1%

4.3%

-0.8

Microsoft

3.0%

3.0%

0.0

Symbian

0.5%

0.3%

-0.2

Top Smartphone Properties & Apps
Google Sites ranked as the top web property on smartphones, reaching 92.6 percent of the mobile media audience (mobile browsing and app usage), followed by Facebook (86.3 percent), Yahoo! Sites (81.7 percent) and Amazon Sites (66.8 percent). Facebook ranked as the top smartphone app, reaching 76.1 percent of the app audience, followed by five Google-owned apps: YouTube (53.7 percent), Google Play (53.6 percent), Google Search (53.5 percent), Google Maps (46.2 percent) and Gmail (45.0 percent).

Top 15 Smartphone Properties & Apps
July 2013
Total U.S. Smartphone Mobile Media Users, Age 18+ (iOS and Android Platforms)
Source: Comscore Mobile Metrix

Top 15 Properties

% Reach

Top 15 Apps

% Reach

Smartphone Browsing + App Audience

100.0%

Smartphone App Audience

100.0%

1

Google Sites

92.6%

Facebook (Mobile App)

76.1%

2

Facebook

86.3%

YouTube (Mobile App)

53.7%

3

Yahoo! Sites

81.7%

Google Play (Mobile App)

53.6%

4

Amazon Sites

66.8%

Google Search (Mobile App)

53.5%

5

Apple Inc.

50.2%

Google Maps (Mobile App)

46.2%

6

Microsoft Sites

45.2%

Gmail (Mobile App)

45.0%

7

AOL, Inc.

45.0%

Apple App Suite (Mobile App)*

43.9%

8

Wikimedia Foundation Sites

44.1%

Pandora Radio (Mobile App)

40.4%

9

Pandora.com

40.4%

Yahoo! Stocks (Mobile App)

31.2%

10

eBay

36.7%

Apple Maps (Mobile App)

27.9%

11

Turner Digital

33.8%

Instagram (Mobile App)

26.4%

12

Glam Media

31.4%

Yahoo! Weather Widget (Mobile App)

25.1%

13

CBS Interactive

30.1%

Voice Search (Mobile App)

22.4%

14

Weather Company, The

29.8%

Twitter (Mobile App)

21.3%

15

Twitter.com

29.0%

Facebook Messenger (Mobile App)

21.3%

*Apple App Suite includes iTunes, Apple App Store, and Apple Game Center

About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.

Contact:
Adam Lella
Comscore, Inc.
+1 (312) 775-6474
press@comscore.com