Consumers set up a blockbuster holiday season at the Box Office
Smartphone Penetration Surpasses 60 Percent in U.S. Mobile Phone Market
RESTON, VA, September 6, 2013 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from Comscore MobiLens and Mobile Metrix, reporting key trends in the U.S. smartphone industry for July 2013. Apple ranked as the top smartphone manufacturer with 40 percent OEM market share, while Google Android led as the #1 smartphone platform with 52 percent platform market share. Google Sites ranked as the top mobile media property, while Facebook was the top individual app.
Smartphone OEM Market Share143.3 million people in the U.S. owned smartphones (60 percent mobile market penetration) during the three months ending in July, up 3 percent since April. Apple ranked as the top OEM with 40.4 percent of U.S. smartphone subscribers (up 1.2 percentage points from April). Samsung ranked second with 24.1 percent market share (up 2.1 percentage points), followed by HTC with 8 percent, Motorola with 6.9 percent and LG with 6.8 percent.
Top Smartphone OEMs3 Month Avg. Ending Jul. 2013 vs. 3 Month Avg. Ending Apr. 2013Total U.S. Smartphone Subscribers Age 13+Source: Comscore MobiLens
Share (%) of Smartphone Subscribers
Apr-13
Jul-13
Point Change
Total Mobile Subscribers
100.0%
N/A
Apple
39.2%
40.4%
1.2
Samsung
22.0%
24.1%
2.1
HTC
8.9%
8.0%
-0.9
Motorola
8.3%
6.9%
-1.4
LG
6.7%
6.8%
0.1
Smartphone Platform Market ShareAndroid ranked as the top smartphone platform in July with 51.8 percent market share, followed by Apple with 40.4 percent (up 1.2 percentage points), BlackBerry with 4.3 percent, Microsoft with 3 percent and Symbian with 0.3 percent.
Top Smartphone Platforms3 Month Avg. Ending Jul. 2013 vs. 3 Month Avg. Ending Apr. 2013Total U.S. Smartphone Subscribers Age 13+Source: Comscore MobiLens
Total Smartphone Subscribers
Android
52.0%
51.8%
-0.2
BlackBerry
5.1%
4.3%
-0.8
Microsoft
3.0%
0.0
Symbian
0.5%
0.3%
Top Smartphone Properties & AppsGoogle Sites ranked as the top web property on smartphones, reaching 92.6 percent of the mobile media audience (mobile browsing and app usage), followed by Facebook (86.3 percent), Yahoo! Sites (81.7 percent) and Amazon Sites (66.8 percent). Facebook ranked as the top smartphone app, reaching 76.1 percent of the app audience, followed by five Google-owned apps: YouTube (53.7 percent), Google Play (53.6 percent), Google Search (53.5 percent), Google Maps (46.2 percent) and Gmail (45.0 percent).
Top 15 Smartphone Properties & AppsJuly 2013Total U.S. Smartphone Mobile Media Users, Age 18+ (iOS and Android Platforms)Source: Comscore Mobile Metrix
Top 15 Properties
% Reach
Top 15 Apps
Smartphone Browsing + App Audience
Smartphone App Audience
1
Google Sites
92.6%
Facebook (Mobile App)
76.1%
2
Facebook
86.3%
YouTube (Mobile App)
53.7%
3
Yahoo! Sites
81.7%
Google Play (Mobile App)
53.6%
4
Amazon Sites
66.8%
Google Search (Mobile App)
53.5%
5
Apple Inc.
50.2%
Google Maps (Mobile App)
46.2%
6
Microsoft Sites
45.2%
Gmail (Mobile App)
45.0%
7
AOL, Inc.
Apple App Suite (Mobile App)*
43.9%
8
Wikimedia Foundation Sites
44.1%
Pandora Radio (Mobile App)
9
Pandora.com
Yahoo! Stocks (Mobile App)
31.2%
10
eBay
36.7%
Apple Maps (Mobile App)
27.9%
11
Turner Digital
33.8%
Instagram (Mobile App)
26.4%
12
Glam Media
31.4%
Yahoo! Weather Widget (Mobile App)
25.1%
13
CBS Interactive
30.1%
Voice Search (Mobile App)
22.4%
14
Weather Company, The
29.8%
Twitter (Mobile App)
21.3%
15
Twitter.com
29.0%
Facebook Messenger (Mobile App)
*Apple App Suite includes iTunes, Apple App Store, and Apple Game Center
About ComscoreComscore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.
Contact:Adam LellaComscore, Inc.+1 (312) 775-6474press@comscore.com