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The holiday spending season is upon us, and consumers are increasingly taking to their digital devices to do their holiday shopping. Comscore tracks digital spending (desktop and mobile) on three key...

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Connected TV (CTV) has grown substantially within the last few years. It offers the same big screen allure of traditional TV with the precision measurability of digital. As consumers continue to trend...

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Media Industry Shift to Impression-Based Evaluation

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The Reports of My Death Have Been Greatly Exaggerated

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Evolving YouTube Measurement with Google Ads Data Hub

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