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Mobile’s Hierarchy of Needs

The concept of ‘mobile first’ is no longer exclusive to technology-focused businesses and consumers, but is the default position for a growing number of internet users, who now consider smartphones an...

Mobile Matures as the Cross-Platform Era Emerges

Comscore last week released our annual Cross-Platform Future in Focus report to provide an examination of recent history in the worlds of TV and digital media with an eye toward what’s to come. One of...