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What Potential Does Pinterest Have as an Advertising Platform?

Pinterest first roared onto the social media scene back in 2011 as it became the new toast of tech, but much of its cachet as the new-kid-on-the-block was soon usurped by several mobile-first social m...

It’s Basic: Better Ad Viewability Drives Better Sales: Comscore’s Fulgoni

It’s Basic: Better Ad Viewability Drives Better Sales: Comscore’s Gian Fulgoni at the 2015 Beet Retreat.