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What's Driving DTC Ad Effectiveness in 2012?

A comprehensive analysis of more than 200 DTC campaigns tested by Comscore, showing a monumental shift in the drivers of effective DTC advertising over the last three years.

The 2012 Online Auto Insurance Report

Comscore’s 2012 Online Auto Insurance Shopping Report provides a detailed analysis of the industry landscape, along with the behaviors, attitudes, and preferences of consumers shopping and purchasing...