More Insights

Understanding Creative Drivers of Online Video Engagement

Comscore and AOL have partnered on original research for advertisers and publishers seeking best practices for developing content that will resonate with their target audience. Comscore and AOL prese...

Smartphones Surpass Feature Phones to Gain Traction Among ‘Early Majority’

2011 saw smartphones surpass feature phones to account for majority of new device purchases across several markets in 2011. Germany, France, Italy, Canada, and the U.S. all saw smartphones achieving t...