More Insights

GRPs For Digital Marketers

Why Sun Chips’ Biodegradable Ad Campaign is Likely to Boost Sales

Don’t Just Tell Me, Entertain Me! - Transmedia in Advertising

As we further explore the possibilities of cross media advertising, we are beginning to see that the value of “transmedia” as a strategy that can assist marketers in leveraging the unique benefits of...

The Resurgence in the U.S. Online Auto Insurance Industry

A Look Back at the Digital Year in Canada

2010 Online Auto Insurance Report

Comscore’s 2010 Online Auto Insurance report is a detailed review of the attitudes, preferences, and behaviors of auto insurance policyholders and shoppers. By analyzing how these consumers engage wit...

Four Times Zero Is Still Zero

Unified Digital Measurement™: Not Just Another Pretty (Hybrid) Face

Comscore Debuts Video Measurement in Asia-Pac

The Varying Impact of Ad Frequency in the Digital Environment

The Relaunch of Syfy: When Search Shapes the Brand

Four Ways to Improve Display Advertising

The Power of Plan Metrix: Using Plan Metrix and Comscore Data for Powerful...

Chatroulette Takes the College Crowd by Storm

The Comscore Data Passport - First Half 2010

ARS Findings for Retailers: Focus on Advertising Creative Can Yield Big Div...

GSMA Mobile Media Metrics Mobile World Congress Seminar

The Sad Plight of Small Businesses