More Insights

In-Target, Viewability and Invalid Traffic: Campaign benchmarks across the...

The State of Digital

Bringing Context to This Week’s Methbot News

When news about Methbot broke this week, it understandably sent waves of concern and confusion through the industry. However, while headlines suggest this is a major new phenomenon that has gone unnot...

Ad Week 2016: How do you evaluate quality delivery?

Variety Big Data Summit: Remarks by Gian Fulgoni

An Inside Look at Sophisticated Invalid Traffic with Comscore’s Timur Yarna...

Timur Yarnall, SVP Advertising Platforms & Corporate Development at Comscore, recently contributed to an IAB Europe Blog and shared an inside look at Sophisticated Invalid Traffic. The interview was o...

Premium Publishers Drive Much Higher Brand Lift, Particularly Mid-Funnel

The Halo Effect: How Advertising on Premium Publishers Drives Higher Ad Eff...

Targeting Casino-Goers

Comscore in Journal of Advertising Research on How Marketers Can Minimize L...

Reach vs. Ratings: Bridging the Divide Between TV and Digital Metrics

From the Dealership to the Livingroom: Reach Your Auto Intenders

Combating Fraud to Drive ROI: A Kellogg and Krux Case Study

Sophisticated Detection Techniques Essential for Uncovering Majority of Inv...

2016 U.S. Cross-Platform Future in Focus

The Value of a Digital Ad

Comscore in Journal of Advertising Research on How to Distinguish “Valuable...

Will digital ads outpace TV?