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An Agreed-To Definition of an Influencer

Engaging Your Audience Breaking Through the Clutter of Social Media

From Viral to Tribal: The Next Frontier in Publishing

Over the past decade, we’ve seen seismic changes in the publishing industry amid explosive growth in mobile device usage, social media and rapidly changing publisher business models that increasingly...

Bleacher Report Captures the Social Scene During March Madness With 155 Mil...

Never Underestimate the Influencer Impact

WAVE Sports Reaches 1 Billion Views in March

Content published by WAVE Sports Media was seen more than one billion times in March, a new milestone for the 18-month old company that is fast-becoming the publisher to follow for young sports fans....

Influencers vs Wannabes: Our Tool Tells the Tale

Comscore offers new audience targeting to solve for programmatic TV challen...

How Melissa Brenner Makes the NBA the most Tech-Savvy League

Social Media's Female Perspective

Public vs Private: Brands on Instagram

Influencers in the Making: Influencer Discovery Awaits

March Madness Cinderella Story Begins Tonight

Measuring More: How Set-Top Box Data Paves the Way for Inclusive Measuremen...

BuzzFeeds Coverage of Dawson-Adams Engagement Super-Engaging

Nitro Circus Soars Above Its Competition

Social Data Goes to Washington

Trump's Engagement Up, But Not Compared to AOC