More Insights

Reach vs. Ratings: Bridging the Divide Between TV and Digital Metrics

Fail Early and Fail Often: What Data Reveals about Social Success in 2016

What Millennials’ YouTube Usage Tells Us about the Future of Video Viewersh...

Comscore and YouTube recently released a study, commissioned by Google and based on a survey of 2,940 respondents, on video content engagement and discovery that identified one particularly interestin...

Roku Leads OTT Streaming Devices in Household Market Share

Mobile Ads Drive Higher Brand Lift Than Desktop Ads

3 Reasons to Use Influencer Marketing

Social media has spawned a new generation of product spokespeople. Gone are the days when only athletes, musicians and celebrities endorsed products. Instead, brands are turning to social influencers.

Home Sweet Digital Home

Snapchat Breaking into the Mainstream as it Posts New Highs Across Age Segm...

Home Improvement and DIY

Comscore Q1 2016 Advertising Benchmarks

State of the U.S. Online Retail Economy in Q1 2016

Fastest Growing Retail Product Categories Boast Greatest Share of Mobile Sp...

U.S. News Consumption

Kantar and Comscore expand upon partnership, add SimilarWeb

Understanding CNN’s Unduplicated Cross-Media Audience Footprint

The CNN Cross-Media Report

Comscore and Our Continued MRC Accreditation Momentum

From the Dealership to the Livingroom: Reach Your Auto Intenders