Nearly half of avid U.S. online shoppers bought items from international retailers, demonstrating the need for retailers to offer more personalized services as a way to compete against lower... Leer más
Comscore today announced that leaders from the company will be presenting at the Advertising Research Foundation’s (ARF) Audience Measurement 2017 conference. Leer más
Comscore today announced that it will participate in the upcoming investor conferences. Executive Vice Chairman and President Bill Livek will present at the ninth annual Gabelli Movie and... Leer más
Comscore today announced an agreement with Charter Communications to expand its integration of Charter’s aggregated and anonymized television data from all U.S. markets into Comscore's TV me... Leer más
Comscore, Inc. today announced the Canadian launch of Video Metrix® Multi-Platform providing a single, unduplicated measure of digital video consumption across smartphone, tablet and desktop... Leer más
Comscore today announced that it will provide a routine company update on its first quarter activities in a conference call on Wednesday, May 31 at 8:30 a.m. ET. Leer más
Comscore today announced Comscore OTT Intelligence, a syndicated service that measures U.S. household viewing of over-the-top (OTT) content on television screens. This new service is based o... Leer más
Comscore today announced that it will participate in the upcoming conferences. Leer más
Comscore today announced that it will offer free viewability measurement to clients across global markets. Comscore Viewability is a baseline offering that allows digital media buyers and se... Leer más
BIA/Kelsey and Comscore announced a new partnership today that will integrate Comscore's local television audience measurement information with BIA/Kelsey's local advertising spending data a... Leer más
Comscore today announced the launch of MMX Multi-Platform, along with major upgrades to Mobile Metrix in India with the introduction of data from its recently launched mobile consumer panel.... Leer más
Comscore today announced that key campaign delivery metrics for Facebook and Instagram ads – including demographics, reach, frequency and GRPs – will be available in validated Campaign Essen... Leer más
Comscore has entered an agreement with TitanTV to automate the local-television program titling process for station clients. Leer más
Comscore today announced that key campaign delivery metrics for Twitter ads – including demographics, reach, frequency and GRPs – will be available in validated Campaign Essentials™ (vCE®),... Leer más
Earlier today at an event in New York City, Fox, Turner and Viacom shared additional details on Comscore’s participation in their joint OpenAP initiative. This planned open audience platform... Leer más
Comscore today announced an initiative to work with Google to provide independent brand safety reporting of advertising campaigns on YouTube. Leer más
Fantastic TV, TVB, ViuTV and HK4As award six year contract to Hong Kong’s leading media research provider. CSM Media Research, a joint venture between Kantar Media & CTR, has been awarded th... Leer más
Comscore today announced the launch of MMX Multi-Platform, along with major upgrades to Mobile Metrix in Indonesia with the introduction of data from its recently launched mobile consumer pa... Leer más