How do Political Ads add Up?
Push Play: Is your video strategy driving results or stuck on “Pause"?
Comscore and Rentrak to Merge, Creating Leading Cross-Platform Measurement...
We are very excited to announce today the merger of two media industry measurement leaders, Comscore and Rentrak. The rationale for this merger is quite simple: together we have an improved ability to...
The Rise of the Super Viewer and Why Advertisers Should Care
Invalid Traffic: Jacques Tchenio at HUBFORUM 2015
Over a quarter of UK smartphone users use their phones while watching TV
36.1% of UK Smartphone owners used their phone while watching TV. The disparity between users conducting tasks related to the program and unrelated present new considerations for brands wishing to ali...
MDA and Comscore Release Rankings of Top Web Entities in Malaysia for July...
Russia Top 20 July 2015
Delivering Trust In Programmatic
Just Press Play - How To Maximize The Value Of Video For Increased Revenues
dmexco Seminar: “Non-human traffic: Why it matters and why you should care”
Comscore Releases August 2015 U.S. Desktop Online Video Rankings
Comscore Ranks the Top 50 U.S. Digital Media Properties for August 2015
Good News for Digital Publishers: Audiences Are on the Rise Thanks to Mobil...
The Value of Mobile
Venmo, BuzzFeed, Tinder and Snapchat Among The Top 20 Apps with Highest Con...