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Infographic: Myspace vs. Facebook

Bloomberg Businessweek’s cover story for the week, “The Rise and Inglorious Fall of Myspace,” features Comscore data in charting the growth of Myspace and Facebook over the years. At its peak, Myspace...

Comscore Campaign Essentials Measurement Capabilities

Campaign gross ratings points (GRPs) have recently been discussed as a breakthrough in online ad campaign measurement and cited as the ‘new online currency.’ However, there is nothing new about it. Th...