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Who Will Rid Us of this Meddlesome Click?

As I write this blog post about the continued but inappropriate use of the click for evaluating the effectiveness of display ads, I’m reminded of Henry II’s famous quote when he obtusely referred to T...

In Australia, Men Watch Twice the Amount of Online Video as Women

A demographic analysis of video viewers in Australia revealed that although males and females comprise nearly an equal percentage of overall video viewers, males spend a significantly longer amount of...