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Ad-Supported vs. Non-Ad Supported OTT App Viewership Behavior

In this whitepaper, we examine how OTT audiences consumed ad-supported versus non-ad-supported services over a period of two years. OTT streaming services, as well as advertisers and their agencies, u...

California Rivals: Analyzing the 2021 National League Division Series Dodge...

Widely regarded as one of the greatest baseball rivalries of all time, the recent San Francisco Giants vs. Los Angeles Dodgers playoff series drew quite a large viewing audience. While this presented...