So Long, 2020: A Comscore Year in Review
‘Big 3’ Holiday Days Exceed $22 Billion in Online Spending, Grow 25 Percent...
6 Key insights on digital consumption trends across the Asia Pacific Region
The exponential spread of COVID-19 has generated unrivalled disruption and triggered changes in consumers’ behavior. The APAC Client Insights team at Comscore has analysed the most recent data and her...
Online Retail Visits Up 22 Percent Year-Over-Year for Thanksgiving Week
As millions stay home, home furnishing sites see record spend and visitatio...
Local TV Shines As Viewers Seek Pandemic News
In the newest installment of Comscore’s “Advancing Toward a Common TV Measurement Currency” leadership series, Carat’s SVP and Group Director of local media activation discusses the prominence of loca...
Global perspectives: Digital and CTV trends to watch in 2021
TV Needs an Impression-Based Currency for Pay-Per-Performance
The State of Social Video
When it Comes to Brand Safety for CTV, are we Doomed to Repeat the Mistakes...
OTT Shows Key Strength in Impression-Based Targeting
Global State of Mobile
The Power of Sports Storytelling
Comscore Snapshots: online finance in Europe
What will viewers watch on election night in battleground markets?
Comscore Snapshots: online finance in the Asia-Pacific region
TV Must Embrace Digital-Style Buying
We’re Breaking Silos for Audience-Based Buying