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Fearmongering in CTV Advertising

With cold weather approaching, remote learning in action, and seemingly every content provider developing its own streaming service, more consumers than ever are consuming connected TV (CTV) programmi...

‘TV Will Never Be the Same’ After Addressability

Carol Hinnant, Chief Revenue Officer at Comscore, discusses television audience measurement and the future of addressable advertising in an interview with Beet TV's Robert Williams.