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Comscore Reaches Integration Milestone for YouTube Measurement in Google Ad...

The advertising industry has faced unprecedented challenges during the COVID-19 pandemic, and marketers more than ever need effective campaign measurement that lets them understand the value of their...

Streaming Service In-Home Usage Shifts During Summer 2020

Last month, Comscore presented its annual State of OTT webinar, which highlighted a massive surge with in-home device usage since the coronavirus pandemic took hold. Comscore also showcased in a recen...