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To What Do I Owe This Success? – Optimizing TV Ad Campaigns to Drive Automo...

To better understand how advertising – and specifically, TV advertising – drives consumer behavior, Comscore compared gross ratings point (GRP) volumes* to automotive shopper** volumes for two major a...

Automotive in Europe

In this report, we examine online trends and behavioural patterns impacting the automotive sector, using multi-platform data from France, Germany, Italy, Spain, and the UK.