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A Strong Start Expected for the 2018 Summer Box Office

The 2018 box office year is off to a rollicking start with a strong lineup of late 2017 holdovers and a slate of newer releases. So far, this year has been led by Disney’s latest $1 billion-earning Ma...

How Comscore Activation Helps Marketers and Publishers Improve Targeting am...

As new challenges emerge in the digital ad ecosystem, marketers and publishers may be wondering what effect the latest developments have on their advertising and packaging strategies. At Comscore, we...