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Kantar and Comscore expand upon partnership, add SimilarWeb

Today we’re excited to announce the expansion of our behavioral data partnership with Kantar and a new partnership with SimilarWeb, which will bring expanded capabilities and new innovative solutions...

4 points that brands should consider when using Media Programmatic in 2016

Smart creative executions have more impact when delivered to the right people, under the right conditions. At Comscore, we break this down into four areas that combine for what we’d call the “verified...