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The Value of a Digital Ad: How Delivery and Brand/Sales Effect Can Drive Ad...

This presentation curates insights from Comscore and Millward Brown in an overview of both delivery metrics (in-view, fraud-free, brand safe and to a targeted, human audience) and effectiveness measur...

Mobile and E-commerce Landscape in Brazil

Luciana Burger, Managing Director Brazil, Comscore Inc., presented the digital landscape, how people are using multi-platforms for consuming content, the mobile landscape, international trends, who ad...