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Exposed Facebook Fans by Worldwide Region: Starbucks, Southwest and Bing

The chart below clearly illustrates how brands may be reaching Fans across the world with brand impressions on Facebook. Starbucks has a diverse base of exposed Fans across all five global regions, wi...

The Power of Like: How Brands Reach and Influence Fans Through Social Media...

This white paper offers an in-depth analysis of how social media brand impressions reach Fans and Friends throughout Facebook, as opposed to just on brand Fan pages. The study profiles three major bra...