U.S. Map App Audience Doubles
Hey Agencies! Get the Credit You Deserve!
Attributing Brand Advertising Effectiveness
Traditional methods of attributing the effects of digital advertising, such as last-click (commonly used to measure the impact of direct response advertising) and last exposure (commonly used to measu...
Last Exposure's Last Breath? Smart Lift Attribution Model Gives Ads The Bra...
Spotify Appeals Especially to Spanish Mobile Music Streaming Users
State of the Internet New Zealand
The presentation provides insights into recent trends in New Zealand, as well as Australia, and reveals the unique opportunities existing in these dynamic online markets.
As Power Shifts to Consumers, Get Ready for a Renaissance in Advertising
Staying Ahead of Invalid Traffic in Digital Audience Measurement
Top Smartphone OEMs in the U.S.
Pre-Testing Ad Creative Pays for Itself
Top IM Markets Worldwide
Men and Women Respond Differently To Various Types of Creative Ad Elements
Social SEO – Facebook & Twitter Best Practices
DLD Women: The Connected Women
Share of Device Traffic in Argentina
Share of Device Traffic in Chile
Map Usage On Mobile Grew By 40 Percent In France
What the UK’s New MMM App Reporting Means for Mobile Measurement Everywhere