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Telecoms and Takeovers: Strategic Media Planning for Agencies

As display advertising strategies continue to shift, agencies must have insight into the online ecosystem and act strategically to produce the best return for their advertisers in the long term. This...

The UK Finance Sector Continues to Invest in Online Display Advertising

As the recent ad spent figures by the IAB UK show, the top spender in online display advertising last year was the finance sector. According to Comscore Ad Metrix the UK finance sector accounted for 1...