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What’s My Comp Index?

In today’s frantic digital media environment (how many times have you heard, “I need it yesterday”?), we often get asked by media planners and sellers, “what’s the comp index?” or “what’s my comp inde...

2010 Mobile Year in Review

Comscore’s Mark Donovan, senior vice president of mobile, reviews findings from the Comscore 2010 Mobile Year in Review, which offers an overview of the prevailing trends in the mobile industry during...