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How to Build Brands Using Online Advertising: Lessons Learned

"How to Build Brands Using Online Advertising: Lessons Learned" as presented by Comscore Chairman and Co-Founder Gian Fulgoni at the IAB Chile Seminar on Interactive Marketing.

Blurring the Landscape: How TV is Merging Digital and Traditional Media

There is a lot of debate right now about how online video and television can work together. The possibilities of digital TV and its place and time-shifting capabilities mean that the line between digi...