Comscore Announces MMX 360 Measurement Platform Now Open + New Pr...
Brand Loyalty in Recessionary Times: Can We Apply Today’s Lessons Tomorrow?
Best Foot Forward: How to Answer an RFP with Video Metrix
As agencies spend more money planning against online video inventory, it is incumbent that video publishers be able to tell a compelling story about their respective audiences. Specifically, how can v...
The 2010 State of Online Banking Report
The Auto Insurance Online Landscape in 2010
GRPs For Digital Marketers
As an undergraduate marketing major at NYU, I took a class called Advertising and Media Planning. There was a question on one of the written tests in that class: "What are Gross Rating Points?" I answ...
Why Sun Chips’ Biodegradable Ad Campaign is Likely to Boost Sales
Don’t Just Tell Me, Entertain Me! - Transmedia in Advertising
The Resurgence in the U.S. Online Auto Insurance Industry
A Look Back at the Digital Year in Canada
The 2009 Canada Digital Year in Review
2010 Online Auto Insurance Report
SEO & Retail: Who Are the Top Performers and How Do You Become One?
Four Times Zero Is Still Zero
Unified Digital Measurement™: Not Just Another Pretty (Hybrid) Face
Comscore Debuts Video Measurement in Asia-Pac
The Varying Impact of Ad Frequency in the Digital Environment
The Relaunch of Syfy: When Search Shapes the Brand