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Best Practices for Creative and Creative Evaluation

“Why do some of my ad campaigns drive offline sales and others don’t?” This is one of the most common questions that Comscore VP of Research & Development Frank Findley receives from CPG, pharma and...

HTC and Samsung Own Nearly Two-Thirds of Google Android Device Market

In July 2011, 19.7 million EU5 (France, Germany, Italy, Spain and UK) smartphone owners were using devices running on Google’s Android operating system. The largest number of owners came from the UK...