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Multi-Platform Users Consume 23 Percent More Content Than PC-Only Users

Consumer consumption of content across platforms is fragmenting at an accelerating pace. Newly released data from Comscore MMX Multi-Platform, shows that UK multi-platform users consume 23 percent mor...

Do Mobile Ads Even Work? New Comscore Research Says “Yes”

By now, the digital media industry is well-versed in the issues that accompany the rapid shift of eyeballs to mobile as monetization and ad spend continue to lag. While eventually we would expect for...