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The Evolution of Digital Advertising: From Direct Response to Branding

Comscore Chairman and Co-Founder Gian Fulgoni uses Comscore’s decade of proprietary data measuring consumer behavior to show important lessons learned about how to best use the online channel.

Video Consumption via Smartphone is Increasing Rapidly in EU5 Countries

The video landscape in Europe is changing. The percentage of EU5 (Spain, Germany, Italy, France and UK) smartphone users that watched a video or TV via their device, at least once in a month, has incr...