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How African American and Caucasian Millennials Are Affected by Targeted Adv...

Comscore recently released a report titled Next Generation Strategies for Advertising to Millennials highlighting results from a study of the unique characteristics of this generation and how to effec...

Nearly 5 Percent of EU5 Traffic Generated by Mobiles and Tablets

In an analysis of October 2011 internet traffic from the EU5 markets, the UK led with the highest share coming from non-computer sources (i.e. connected devices and mobile phones) at 7.7 percent. Acro...