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Best Practices for Combating Buy Down Behavior Webinar

Frank Findley and Diane Wilson review key findings from the recently released report, The Effects of the Recession on Brand Loyalty and “Buy Down” Behavior: 2011 Update. We also reveal how brands can...

1 in 3 Smartphone Buyers Made Purchase on Their Phone While in a Store

In the U.S., 38% of smartphone owners have used their phone to make a purchase at least once in the course of their device ownership. In September 2011, 56% of smartphone purchasers completed their...