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Male Viewers Spend Twice as Much Time Consuming Online Video in Spain

In Spain, 20.7 million viewers watched 158 online videos, accounting for an average of 18.3 hours per viewer during September 2011. When looking at the age split, the 15-24 year olds are the heaviest...

Introducing Comscore's Media Planner 2.0

The digital and cross-media planning process can be a frustrating one because it often requires significant manual data analysis, multiple spreadsheets, various data sources and inconsistent outcomes....