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GSMA Mobile Media Metrics Mobile World Congress Seminar

The GSMA and Comscore, in partnership with operators O2, Vodafone, Orange, T-Mobile and 3UK launched the GSMA Mobile Media Metrics (MMM) product, a pioneering census-level solution for mobile media re...

ePharma Summit 2010 and the Importance of Metrics

Recently, I had the pleasure to speak at the 2010 ePharma conference on how online direct-to-consumer marketing for pharma brands was driving increased treatment and adherence. It was a great opportu...