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Page Load Performance Can Affect Consumer Behavior: How Does Your Site Meas...

I am very excited to announce that Comscore recently introduced a new capability for measuring page load data, which allows Web site operators to benchmark the performance of their sites vs. their com...

Forget the “Click” – How the Click-Thru Metric is Holding Back Digital Medi...

One recent Comscore study revealed that the view-through impact of online display ads can have the same impact on sales as what has traditionally been ascribed to TV ads.