Wharton’s Future of Advertising Project
The Dawn of Hybrid Audience Measurement
Comscore CEO Dr. Magid Abraham Accepts AMA's Coveted Parlin Award!
This morning, Comscore CEO and co-founder Dr. Magid Abraham accepted the AMA’s 64th annual Charles Coolidge Parlin Marketing Research Award. The Parlin Award is a preeminent national honor awarded to...
Proposal for a New Person-Centric Measure
Sports is an International Online Phenomenon
My Hour with Jennifer Lindsay on The A-List
Last week, I spent some enjoyable time chatting with Jennifer Lindsay on Blogtalkradio. We covered a range of topics, including the history of Comscore, a review of our new panel-centric hybrid Media...
The State of Online Media, Marketing and Advertising by the Numbers
A Recession is a Terrible Thing to Waste
Should We Really be Optimizing for Clicks?
The Revenge of Neglected Brands
The Click Remains Irrelevant: 'Natural Born Clickers′ Return
LinkedIn and the Value of Social Media in a Tight Job Market
#Comscore10 Campaign Kicks Off on Twitter!
A Week in Brazil and a Day in Chicago
My View of the Future of Search
My Two Cents on the Online Video Conundrum
What Ashton vs. CNN Foretold About the Changing Demographics of Twitter
The Comscore Data Passport - Second Half 2009