Weitere Einsichten

Non-Human Traffic and Its Impact on the Entire Digital Ecosystem

Issues of fraud, viewability and brand safety have overshadowed the true potential of digital advertising – regardless of whether you buy or sell in programmatic or direct environments. However, it ha...

Bringing Mobile into the Digital Media Planning Process

The concepts of reach and frequency are as old as the advertising industry itself. Understanding how many people have the potential to see commercial messages, or how many opportunities each of them w...