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Comscore in Journal of Advertising Research on How Social Sharing...

In the following article entitled “The Downside of Digital Word of...
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Comscore Introduces Free Viewability Measurement to Broaden Trust Across Global Digital Advertising Market

Comscore today announced that it will offer free viewability measurement to clients across global markets. Comscore Viewability is a baseline offering...
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A New Model For Cross-Platform Measurement

At the Advertising Research Foundation (ARF) Annual Conference, our CEO Gian Fulgoni spoke about the new model for cross-platform measurement.
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An Inside Look at Sophisticated Invalid Traffic with Comscore’s Timur Yarnall

Timur Yarnall, SVP Advertising Platforms & Corporate Development at Comscore, recently contributed to an IAB Europe Blog and shared an inside look at Sophisticated...
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Control and Transparency the Key to Furthering Programmatic in Asia Pacific

Programmatic technologies offer media buyers and advertisers a wonderful opportunity to improve campaign performance but for programmatic to be truly embedded,...
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Getting Your Head Around Ad Fraud, Ad Blocking and Viewability

Ad fraud, ad blocking and ad viewability are the latest topical issues that the digital industry is grappling with. Each market is responding and addressing...
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PushSpring and Comscore Partner to Deliver Enhanced Mobile Audience...

PushSpring Platform Clients Can Now Leverage A Powerful Combination...
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Mobile Audience Campaign Measurement Arrives in Canada and the UK

Earlier this month, we announced the expansion of mobile audience reporting capabilities in validated Campaign Essentials (vCE) in Canada and the UK. This...
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Illuminate Your Digital Advertising: Finding Light in Today’s Complexity

Martin Bromfield, VP Advertising Comscore EMEA, explores key issues to deliver clear insights into tackling current challenges while at the same time looking...
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Illuminate Your Digital Advertising: Finding Light in Today’s Complexity

In this session, Martin Bromfield, VP Advertising Comscore EMEA looks at key issues and real-life examples to provide insights and clarity into tackling...
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Comscore Study Finds Advertising on Premium Publisher Sites Drives...

SÃO PAULO, SP, September, 20th, 2016 – Comscore (NASDAQ: SCOR) announced...
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Comscore Introduces Mobile Audience Campaign Reporting in Canada and...

Comscore (NASDAQ: SCOR) today announced the expansion of its mobile...
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Premium Publishers Drive Much Higher Brand Lift, Particularly Mid-Funnel

Comscore recently conducted research examining the branding effectiveness of digital display and video ads appearing on Digital Content Next (DCN) member...
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The Halo Effect: How Advertising on Premium Publishers Drives Higher Ad Effectiveness

Comscore conducted research to examine the branding effectiveness of digital display and video ads appearing on Digital Content Next (DCN) member sites,...
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Impressions vs. Eyeballs: What Are You Really Buying?

When advertisers put money on campaigns, what they are looking for is audience, i.e. eyeballs. But what is bought are actually impressions, which are just...
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Comscore in Journal of Advertising Research on How Marketers Can Minimize Losses Caused by Bogus Web Traffic

In the following article entitled “Fraud in Digital Advertising: A Multibillion-Dollar Black Hole,” Comscore Co-Founder and Chairman Emeritus Gian Fulgoni...
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Platform One Demand-Side Platform MarketOne® Leverages Comscore validated Campaign EssentialsTM (vCE®) to Measure Digital Campaign Viewability

Comscore, Inc. (NASDAQ: SCOR) today announced that Platform One demand-side platform MarketOne® has leveraged Comscore validated Campaign EssentialsTM...
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Ad Fraud: Digital’s Newest Bad Guy

Several years ago we, as an industry, asked ourselves: should a non-viewable impression be considered a valid one? After countless industry discussions,...