More Insights
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Give Your Creative a Chance!

During this session, Duncan Trigg, SVP Advertising at Comscore presents the importance of combating ad fraud, viewability and other issues so your ads...
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Will digital ads outpace TV?

Gian Fulgoni discusses the future of advertising and television in the digital age on CNBC.
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Cross Platform Audience Measurement and the Future of Media

How do you deliver the granular reporting of cross-media consumption needed for media planning, campaign optimisation and programmatic trading? In this...
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Comscore Expands Auditing Process with CESP in France to validated...

Comscore, Inc. (NASDAQ: SCOR), a global media measurement and analytics...
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Top 3 Digital Trends to Consider When Planning 2016 Digital Advertising Strategies

Auf Einladung von DataXu hielt Milan Dolinar, VP Sales DACH bei Comscore, in Hamburg und Köln eine Präsentation zum Thema "Top Digital Trends to consider...
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Campaign Validation today

Milan Dolinar, Vice President Sales DACH, talked about „Bringing Trust in Programmatic“ at the Online Ad Summit 2015 in Cologne.
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Programmatic in the Real World

In this presentation, Guido shares the importance of addressing fraud, viewability and bringing trust to programmatic.
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Creating a Moment - The Value of a Digital Ad

In this presentation, we focus on how and why the value of a digital ad is determined by it's audience, viewability, level of invalid traffic and brand...
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How ‘media singularity’ will change the world

As CEO of Wayne Parker Kent, Slaven presented how ‘media singularity’ will change the world and the future of publishing.
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A Kellogg Case Study: Only Real Impressions Matter

Chris shares his Advertiser’s point of view and experience on why, by measuring what really matters, investment follows performance.
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Viewable, human, brand safe impressions and their role in the future of programmatic

In this session are presented the new challenges brands are facing and how leading brands leverage in-flight campaign optimisation to increase ROI.
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The Value of the "Verified Impression"

In this presentation, Duncan Trigg, Vice President, Advertising Effectiveness, Comscore, Inc., shared how viewability, brand safety and ad fraud are intrinsically...
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Comscore Announces Its Bid Ratings™ Solution is Now Live in Eight...

Today, Comscore, Inc. (NASDAQ: SCOR), a global media measurement and...
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Non-Human Traffic: Why It Matters and Why You Should Care

In this presentation at the IAB Sweden Programmatic seminar 2015, Guido shared insights on the issue of invalid traffic and its effect on viewability and...
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Trust and transparency in programmatic

In this presentation, Fabrizio Angelini reviews the current challenges and opportunities with programmatic advertising and the new paradigm shaping the...
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The Value of Trust in Programmatic

Issues of fraud, viewability and brand safety have overshadowed the true potential of programmatic. During this presentation, Duncan Trigg, Comscore VP...
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HUBFORUM : Invalid Traffic - Are You Getting Skewed?

What is ad fraud and what does it impact the digital ecosystem ? Why invalid traffic matters in ad campaign performance measurement ? What are the solutions...
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Invalid Traffic: Jacques Tchenio at HUBFORUM 2015

In this video, Jacques Tchenio, France VP Sales, discusses (in French) Invalid Traffic.