More Insights
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Решения Comscore для прозрачности купли-продажи рекламы в Programmatic

During this session, Sergey Onishenko, Sales Director, Russia & CIS presents around the importance of trust within the programmatic environment and the...
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Comscore Q1 2016 Advertising Benchmarks

This infographic looks at how ad blocking, invalid traffic and viewability are impacting ad delivery across the globe and what the industry can do to tackle...
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Effect of Viewability On Lift: A Story in Four Simple Graphs

If John Wanamaker were alive today, he might still be struggling with questions about ‘which half’ of a campaign was effective, but he surely would not...
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Unlocking The Power of Programmatic

Invalid and non-human traffic have been plaguing advertisers and agencies for years, but until now the industry has not had the tools needed to solve this...
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Prove your data to win more business

In this presentation, Martin Bromfield, VP Advertising EMEA, Comscore and Paul Calver, Head of Data and CRM at Northern & Shell provide an overview of...
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4 points that brands should consider when using Media Programmatic in 2016

Smart creative executions have more impact when delivered to the right people, under the right conditions. At Comscore, we break this down into four areas...
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The Value of Verified Impressions

During our webinar, Luciana Burger, Managing Director for Comscore Brazil, explained in detail what is a verified impression and how important is to track...
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Where is Your Programmatic Spend Going?

Do you know where your programmatic money going? In an increasingly programmatic environment, measuring and understanding your campaign results is essential....
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4 things brands should consider when going Programmatic this year

Smart creative executions have more impact when delivered to the right people, under the right conditions. At Comscore, we break this down into four areas...
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Comscore in Association with IAB, Announces New Research on Digital...

Comscore (NASDAQ: SCOR), a global media measurement and analytics...
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Trustworthy Accountability Group (TAG) Anti-Piracy Program Grants...

Comscore (NASDAQ: SCOR) today announced that the company is now certified...
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Give Your Creative a Chance!

During this session, Duncan Trigg, SVP Advertising at Comscore presents the importance of combating ad fraud, viewability and other issues so your ads...
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Will digital ads outpace TV?

Gian Fulgoni discusses the future of advertising and television in the digital age on CNBC.
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Cross Platform Audience Measurement and the Future of Media

How do you deliver the granular reporting of cross-media consumption needed for media planning, campaign optimisation and programmatic trading? In this...
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Comscore Expands Auditing Process with CESP in France to validated...

Comscore, Inc. (NASDAQ: SCOR), a global media measurement and analytics...
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Top 3 Digital Trends to Consider When Planning 2016 Digital Advertising Strategies

Auf Einladung von DataXu hielt Milan Dolinar, VP Sales DACH bei Comscore, in Hamburg und Köln eine Präsentation zum Thema "Top Digital Trends to consider...
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Campaign Validation today

Milan Dolinar, Vice President Sales DACH, talked about „Bringing Trust in Programmatic“ at the Online Ad Summit 2015 in Cologne.
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Programmatic in the Real World

In this presentation, Guido shares the importance of addressing fraud, viewability and bringing trust to programmatic.