More Insights
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Delivering Trust In Programmatic

During this tour, Milan introduced the Comscore Industry Trust initiative and how, through trust and transparency, programmatic can reach its full potential.
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dmexco Seminar: “Non-human traffic: Why it matters and why you should care”

Key recent learnings and best practices on NHT, including its effects on viewability, in-target and GRP measurement, How NHT contaminates KPIs and misleads...
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Xaxis Asia Pacific Executes First Buy Through Comscore-The Trade Desk Integration Platform to Measure Digital Campaign Performance

Comscore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today announced that Xaxis is the first in Asia Pacific to utilise the...
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The Trade Desk Integrates Comscore validated Campaign Essentials to Enable Independent, Streamlined Campaign Delivery and Validation Insights

Comscore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today announced a global partnership with The Trade Desk, Inc. The integration...
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Is the Future of TV Programmatic?

Comscore’s first-ever industry summit on the future of audiences and advertising, brought together many of the leading lights from both the digital and...
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Comscore Publishes Non-Human Traffic Report on Key Impacts to the...

Comscore, Inc. (NASDAQ: SCOR), a global media measurement and analytics...
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Comscore to Address Key Industry Topics at dmexco 2015

Comscore leaders to speak about NHT, programmatic advertising and...
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The Verified Impression – Another “Tech Tax” or the Most Important Aspect of the Digital Mix?

In this presentation, Duncan Trigg, Vice President of Advertising Effectiveness, Comscore, Inc., shared the importance of transparency of supply, and why...
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Libérez le potentiel du programmatique

Jacques Technio, VP France and Steve Dennen, VP Corporate Development,...
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AppNexus Joins Comscore Industry Trust

As of today, Comscore Trust Profiles – the first phase of the company’s Industry Trust initiative that allows buyers to use key Comscore advertising metrics...
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Dynameet Events - Delivering Trust in Programmatic

Viewability, brand safety, and non-human traffic are key issues facing...
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TubeMogul Integrates Comscore vCE® into its Video Platform in Asia...

Today, Comscore, Inc. and TubeMogul announced a partnership in Asia...
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TubeMogul Integrates Comscore vCE® into its Video Platform in Australia...

Comscore, Inc. and TubeMogul today announced a partnership in Australia...
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Using Verification to bring out the Quality in Programmatic

Comscore's VP of Advertising Effectiveness, Duncan Trigg, recently spoke about how to bring trust to programmatic at the annual AOP Programmatic forum....
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Comscore Acquires Proximic to Bring Enhanced Trust and Transparency to Digital Advertising

Today, I’m excited to announce that Comscore acquired Proximic, Inc. Bringing the Proximic offerings to Comscore will further help our customers to optimize...
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Comscore Acquires Proximic to Bolster Pre-Bid Solutions for Buyers...

Comscore (NASDAQ: SCOR) today announced that it has acquired Proximic,...
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Comscore Industry Trust Solution for Programmatic Now Available in...

Comscore, Inc. (NASDAQ : SCOR) today announced that media sellers...
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Comscore Expands Industry Trust Solution for Programmatic to 44 Markets...

Comscore, Inc. (NASDAQ: SCOR) today announced that media sellers around...