More Insights
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Creating a Moment - The Value of a Digital Ad

In this presentation, we focus on how and why the value of a digital ad is determined by it's audience, viewability, level of invalid traffic and brand...
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How ‘media singularity’ will change the world

As CEO of Wayne Parker Kent, Slaven presented how ‘media singularity’ will change the world and the future of publishing.
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A Kellogg Case Study: Only Real Impressions Matter

Chris shares his Advertiser’s point of view and experience on why, by measuring what really matters, investment follows performance.
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Viewable, human, brand safe impressions and their role in the future of programmatic

In this session are presented the new challenges brands are facing and how leading brands leverage in-flight campaign optimisation to increase ROI.
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The Value of the "Verified Impression"

In this presentation, Duncan Trigg, Vice President, Advertising Effectiveness, Comscore, Inc., shared how viewability, brand safety and ad fraud are intrinsically...
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Comscore Announces Its Bid Ratings™ Solution is Now Live in Eight...

Today, Comscore, Inc. (NASDAQ: SCOR), a global media measurement and...
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Non-Human Traffic: Why It Matters and Why You Should Care

In this presentation at the IAB Sweden Programmatic seminar 2015, Guido shared insights on the issue of invalid traffic and its effect on viewability and...
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Trust and transparency in programmatic

In this presentation, Fabrizio Angelini reviews the current challenges and opportunities with programmatic advertising and the new paradigm shaping the...
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The Value of Trust in Programmatic

Issues of fraud, viewability and brand safety have overshadowed the true potential of programmatic. During this presentation, Duncan Trigg, Comscore VP...
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HUBFORUM : Invalid Traffic - Are You Getting Skewed?

What is ad fraud and what does it impact the digital ecosystem ? Why invalid traffic matters in ad campaign performance measurement ? What are the solutions...
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Invalid Traffic: Jacques Tchenio at HUBFORUM 2015

In this video, Jacques Tchenio, France VP Sales, discusses (in French) Invalid Traffic.
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Delivering Trust In Programmatic

During this tour, Milan introduced the Comscore Industry Trust initiative and how, through trust and transparency, programmatic can reach its full potential.
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dmexco Seminar: “Non-human traffic: Why it matters and why you should care”

Key recent learnings and best practices on NHT, including its effects on viewability, in-target and GRP measurement, How NHT contaminates KPIs and misleads...
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Xaxis Asia Pacific Executes First Buy Through Comscore-The Trade Desk Integration Platform to Measure Digital Campaign Performance

Comscore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today announced that Xaxis is the first in Asia Pacific to utilise the...
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The Trade Desk Integrates Comscore validated Campaign Essentials to Enable Independent, Streamlined Campaign Delivery and Validation Insights

Comscore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today announced a global partnership with The Trade Desk, Inc. The integration...
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Is the Future of TV Programmatic?

Comscore’s first-ever industry summit on the future of audiences and advertising, brought together many of the leading lights from both the digital and...
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Comscore Publishes Non-Human Traffic Report on Key Impacts to the...

Comscore, Inc. (NASDAQ: SCOR), a global media measurement and analytics...
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Comscore to Address Key Industry Topics at dmexco 2015

Comscore leaders to speak about NHT, programmatic advertising and...