Effect of Viewability On Lift: A Story in Four Simple Graphs
Unlocking The Power of Programmatic
Building the Perfect Beast: A 21st Century Approach to Multi-Screen Audienc...
The worlds of TV and digital media are converging as consumers flock to new platforms to watch more and more video content. As a result, agencies and advertisers have new opportunities to connect bran...
Prove your data to win more business
Multi-platform Measurement in Argentina
Invalid Traffic & Viewability: What is the Cost of an Unseen Ad?
While the notion that a viewable impression is being adopted now across Europe, there is little published to date quantifying the impact that non-viewable and non-human impressions can have on campaig...
The Next Frontier in Cross Media Measurement
Multi-platform Measurement in Mexico
Brazil Digital Trends
How Food Delivery Services Have Kept Customers Reaching For The Phone
U.S. News Consumption
Kantar and Comscore expand upon partnership, add SimilarWeb
Understanding CNN’s Unduplicated Cross-Media Audience Footprint
The CNN Cross-Media Report
4 points that brands should consider when using Media Programmatic in 2016
Comscore and Our Continued MRC Accreditation Momentum
Value of a Digital Ad: Comscore, Millward Brown & Kantar Worldpanel
From the Dealership to the Livingroom: Reach Your Auto Intenders