Impressions vs. Eyeballs: What Are You Really Buying?
Comscore in Journal of Advertising Research on How Marketers Can Minimize L...
The State of Mobile News Audiences in 3 Charts
If you’re between the ages of 18-34, there’s a strong chance you’re reading this on a mobile device right now. That’s because, like many other digital categories, news consumption has increasingly shi...
Mobile App vs Browser: Why Retailers Shouldn’t Ignore Their Mobile Browser...
Comscore Releases Japan Desktop Online Video Rankings for April 2016
Real Estate Trends Online
Each month Comscore creates a Data Insight presentation on a different topic in digital. In this July 2016 edition, the topic is "Real Estate".
Dutch Spend Half of Desktop Time Watching Videos
Digital Audiences Bloom in Warmer Months for Seasonal Travel Categories
Reach vs. Ratings: Bridging the Divide Between TV and Digital Metrics
Fail Early and Fail Often: What Data Reveals about Social Success in 2016
What Millennials’ YouTube Usage Tells Us about the Future of Video Viewersh...
Video serves a Social Media ace for Roland-Garros content
Ad Fraud: Digital’s Newest Bad Guy
The Value of a Digital Ad
How delivery and brand/sales impact can drive digital advertising ROI
Roku Leads OTT Streaming Devices in Household Market Share
How Europe was watching the UEFA Champions League
EGM Comscore Data Fusion