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Global Digital Advertising Benchmarks Show Improving Viewability Rates and...

Each quarter, Comscore releases global industry benchmarks from the billions of impressions it measures through validated Campaign Essentials to give the industry a better understanding of relative ca...

The 2017 U.S. Mobile App Report

Why have apps become such a powerful force in our daily media lives? The power of habit. The 2017 U.S. Mobile App Report explores the dynamics of mobile media consumption, audiences, and user habits t...