Mais insights

Despite its Declining Importance for Many Display Campaigns, the Click Rema...

Over the years, Comscore has published several studies – including one this past week – that illustrate how the click is often the wrong metric for measuring the effectiveness of online display advert...

Are British Men More Interested in Politics?

In the UK, Politics Sites attracted 4.9 million unique visitors during March 2012. A demographic breakdown of the people visiting such sites shows that 23.7 percent of the audience are between 25-34 y...