Mais insights

Update on the Evolution of Comscore MMX 360

It’s been nearly seven months since Comscore first announced the introduction of MMX 360, our new panel-centric Unified Measurement of digital audiences. Our stated premise behind this initia...

Advertising Effectiveness 101

Last week I had the pleasure of teaching Advertising Effectiveness 101 as part of the IAB professional development series. I've taught a few of these before and every time I come away more pumped up a...